Our approach to each pairing ensures that all parties, from company to classroom, spend their time in productive and satisfying ways.
We start by connecting with university professors to identify opportunities for collaborative projects. Every semester we work with over 50 universities from across the world to put together project-based courses involving marketing, product development, research, and other topics.
Once we have a clear understanding of the course and its requirements and expectations, we offer the opportunity to current and prospective clients. We match classroom opportunities with company projects based on the goals of the project and the design and focus of the course.
We facilitate conversations between the professor and the client to clarify expectations and to discuss possible projects.
Once both the professor and the client agree on one or multiple projects for the class, we sign a letter to confirm the collaboration.
Once the collaboration is confirmed, we follow a proven structure that keeps both sides aligned and productive throughout the semester.
The client visits the university classroom at the start of the semester to kick off the project and to discuss questions and ideas with the students.
We design an appropriate model of interaction at the beginning of the class. The model depends on class size and structure as well as client availability. Typically the client is asked to meet with the students via conference call 3-5 times between the kick off and the final presentation.
The student team completes its semester-long project by giving a final presentation and report to the client in-person. Afterward the client is given the presentation, report, and all accompanying research.
All projects are kept confidential. The final results are never published unless the client chooses. Every collaboration is built on the premise that all deliverables are for the use of the client only.
Tell us about your challenge and we'll find the right university match.
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