Spring Theory connects universities and companies around meaningful collaborations. These experiential learning opportunities enrich real world experiences for students and provide unique solutions for companies.
Trusted by leading companies including over 30% of the Interbrand Best Global Brands
We engage courses from the nation's top universities to create a company-proposed project — from design, consumer insight, digital marketing, and everything in between — leading to successful corporate university partnerships that benefit both students and companies alike.
At the end of each semester, students present their ideas and recommendations to our company partners as food for thought. These ideas frequently become springboards for implementation.
Top students, faculty, and our partnering universities spend months researching, analyzing and designing solutions for client-specific challenges.
The right fit between a university project opportunity and a client makes all the difference — from location, timing, areas of interest and project capabilities. That is where our advantage of nurturing a network of over 50 university partners comes in.
Our process allows companies to integrate frequent university collaborations into their team's capabilities — providing a network of knowledge discovery and access to top talent.
From consumer insights and brand strategy to data science and organizational behavior — our clients span every industry.
Brand positioning strategy for appealing to new generations while retaining core consumers.
Mobile and digital tools throughout the customer experience journey.
Fitness app data analysis and purchase prediction modeling.
International subscriber growth strategy.
Future of business technology and social tools development.
New packaging concepts based on market needs and consumer research.
The students proposed some of the same recommendations we had developed independently, and they also presented some new ideas that were well grounded.
I gained a range of new ideas to consider... the opportunity to learn more about the way the students think proved invaluable.
They gave us a new point of view. The entire experience was fantastic and we got a lot of value out of this collaboration.
The caliber of work with both groups was top notch and partnering with an intelligent and engaged MBA student group clearly created significant value.
Tell us about your project and we'll match you with the right university partner.
Contact Us